Our vast industry experience gives us in-depth expertise in the art of on-page and off-page SEO techniques. Our result-oriented team of experts do extensive keyword research and provide targeted recommendations based on every algorithmic update. They also create custom and engaging content that will drive searchers to engage across multiple devices to enhance your website's visibility.
We help your brand grow with different kinds of design, promotion, and management services. It could be designing your professional-looking website, promoting it on social media (SMO), increasing business visibility through search engine optimization (SEO), advertising through pay-per-click (PPC) services, media buying, influencer marketing, and affiliate marketing. We are also one of the leading providers of digital consulting services, programmatic marketing, and account-based marketing, which are technologically advanced data-handling and analysis services that help us get to the right customer at the right time. We help you manage your website by providing active content-creating services. All you need to do is book an appointment with us and we will take care of the rest.
In recent years, social media usage has increased significantly, and it is also growing rapidly day by day. So it is only a wise decision to use this huge amount of power for our promotional use. But to harness the power of this ever-growing and vast social media platform, we need a strategy, and that is where social media optimization (SMO) comes into play. HOW TO GET TRAFFIC FROM DIFFERENT SOCIAL MEDIA SITES We use SMO to be more visible on social media and redirect traffic from social media to our website. We can build or become a part of like-minded communities on Facebook, Quora, and Pinterest. Social media websites like Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest all cater to different kinds of audiences based on different types of features, and that's why we need a strategy that is optimised for that platform only. This is where we come into play. We design the best social media strategies using several Internet tools. SMO (social media optimization) helps you understand audience behavior, which helps us continuously develop new strategies based on changing market and audience behavior. We use different marketing automation tools, image creation tools, social media scheduling services, and different audience research tools to get you the best strategy according to your niche and needs.
As we all know, Google is the most used search engine in the world. According to some studies, it has 92 per cent of the search engine market. That's why getting your website on the first page of search results gives your business a chance for exponential growth. Search Engine Optimization (SEO) is a service that helps us with it. SEO is one of the best practices that helps a brand grow and also helps within site revenue through generating leads and increasing conversion rate. We at 4squaredigital can help you with all kinds of SEO practices, be it on-page SEO, local SEO, or technical SEO. The Google search algorithm evaluates a site on the basis of various factors like the meaning of the query, relevance of web pages, quality of content, usability of webpage, context and technical setting of the website. These are also the factors we focus on while developing the best SEO strategy for your website. SEO helps your brand by building its credibility as a brand looks more professional when people search about something and you show up on Google. An active SEO strategy can give you a competitive edge over others in the industry. Search engine optimization helps us reach out to more people searching for specific things. Businesses can choose the keyword on which they want to rank higher in search results. SEO is also a more affordable method to maintain and manage your website than other available options. Websites with active search engine optimization can understand audiences' behaviour and adapt to it.
PPC (pay-per-click) ads are one of the best advertising strategies that a business can use to get traffic to their websites. In simple words, these are the ads that, when clicked, redirect the users to the advertisers website. It is a cost-efficient method for the advertiser as he has to pay only when an internet user visits the website. PPC advertisements can be text, images, videos, or a combination of all three. It is easy to manage and also helps with more productivity because you can choose where it is posted. We at 4squaredigital help you with finding relevant content according to your niche and placing ads around that content so that a customer who is interested in that content might also want to visit your website, increasing your traffic and brand sales. We at 4squaredigital help you with placing your ads in the right places as we analyze the most effective keywords, add PPC keywords, add well thought out and analyzed negative keywords, continuously review expensive keywords that are underperforming, refine landing pages and split ad groups so they can be more targeted. We also help you by placing your ads throughout different social media, so the advertisement exposure is increased and so is website traffic and conversion rate. This is the moment you can take action to have a similar service for your website. For that, all you have to do is book your appointment With us. welcome you to our 4squaredigital family.
Media buying is a practice used by organizations to professionally curate a marketing strategy for their customers. Organizations have contact with people and other brands that can place an ad somewhere. Common media channels like radio, television, and print as well as digital platforms like websites, social media, and streaming can also be used as advertising spaces. Media buyers act as a bridge between customers and places where advertisements can be placed. We at 4squaredigital have functioned as media buyers for more than 150 of our clients, increasing their brand exposure. We have good relationships with various media outlets that provide us with the most affordable prices for our customers. Our media planning team sits and focuses on various metrics like understanding audiences' mindset towards the niche, conducting market research, creating an advertisement budget, and building goals that we want to achieve within that budget. The process of media buying starts after media planning, when media buyers connect with the marketers and salespeople of different organisations and start negotiating prices. 4square digital already has contacts with various brand officials, which makes it easy to finalize the place, duration of the ad, and cost. We at 4squaredigital use various methods like programmatic buys, which are basically using an AI to bid for ad space; direct buys, where we negotiate with brand websites and app spaces, and manual buys, which require people to bid on relevant ad spaces. We make sure that customers get all the services at one stop for ease of access. All you have to do is Book your appointment and start on a journey for better brand visibility.
Today we see influencers all over the internet, and during the time of the pandemic, an upward surge has been observed in internet-based influencers. In simple words, these are people who have built a connection between themselves and a huge number of people who have access to the internet. They should not be considered celebrities, as celebrities have a whole different approach to human emotions because of their art. Nowadays, audiences do not base their decisions on the brand's publicity or product specifications; instead, they tend to follow the opinions of people they know through the internet and base their decisions on their opinions. That's why influencer marketing has become a big part of todays digital marketing campaigns. We at 4squaredigital make sure that we approach the influencers that are associated with the same type of niche that we have to advertise for (ex. fashion designer, photographer, someone on a respectable post etc). We make sure to approach people with as huge following as possible. This gives our customers access to audiences that are really interested and also well-informed by the influencers themselves. That is what we do, so all you have to do is just book your appointment and we will direct the influencers audience towards you. We welcome you to our 4squaredigital family.
Programmatic marketing is one of the most advanced modern tools that can be used for advertising. It works on the basis of data. With the expansion of digitalization, companies are getting exposed to enormous amounts of data, which increases the possibility of better market interaction. In programmatic marketing, advanced technology is used to analyse data and create a strategic course of action to increase brand visibility. Here, advanced algorithms help us place ads in the most relevant places for better-targeted visitors to your website. Programmatic marketing uses factors like consumers' age, job, location, interactions, the engagement level of websites, time spent on websites, or any kind of data that can be extracted through the internet and belongs to either a customer or an advertisement platform. With this data, algorithms target the best combination of your niche and the performance of websites related to your niche. The data of visitors creates the best placement for your ad at the best time. We at 4squaredigital use top-class programmatic algorithms to provide the best services to our clients. We have contacts with the best of the advertising networks working for customers who then send it to RTB servers, which in simple words, is ad inventory . This data gets sent to DSP servers that function as data management platforms that send relevant ads to relevant advertisement portals at the right time, so you can get targeted ads, which help in better conversion rates, hence more sales for your brand. This is what we do. So all you have to do is simply book appointment and enjoy our hi-tech data-driven, strategically analysed services. We welcome you to our 4squaredigital family.
We come into contact with different interesting and eye-catching designs every day. Have you ever thought about how they were created? Or do you want to open a business and want these types of designs for yourself? Don't worry; we are here to help you with all the designing processes. Graphic design is the art of creating alluring art with the help of digital tools. Graphic design has aspects like lines, colour, form, shape, size, space, and textures that not only affect viewers at a conscious level but also create an impression on there subconscious mind. Graphic designing helps your brand with consistency by creating the right logos, images graphics and layouts which could be used to create content for all digital platforms be it social media or websites or any other marketing services. Consistency in design and use of interactive thought-provoking colour schemes highlights your brand's existence in different digital spaces. We at 4squaredigital have a great team of graphic designers who collaborate with you to create your own unique style that functions as an identification of your brand no matter which platform. Our designers follow all the aspects of design like balance, contrast, emphasis, movement, proportion, and rhythm to create an eye- creating effect through our designs. We provide you with all kinds of graphic designs like visual identity graphic design, marketing and advertising graphics design, website designing, publication website designs, packaging graphic design, motion graphic design, environmental graphic design or illustration graphic designs. So what are you waiting for? book appointment and create your own eye- catching visual identity.
Account-based marketing uses advanced business automation tools and customer support methods are used to analyse and identify a consumer group. One of the advantages of an ABM procedure is that it makes it simpler for companies to understand how and where their money is being spent and how much value it is creating for the company. Analyzing this will then help us create a better strategy that will give a better money-back guarantee. Imagine a world where all the leads you get are qualified and interested in your business, not wasting any time on people who are not interested in your work. This was a far-fetched idea till now, but with account- based marketing, it is very much possible. We at 4 Square Media, we have personals who work for you and identify high- value targets related to your industry. Then we conduct research on those accounts for a better understanding of the audience. Then we develop strategies curated for only your brand. We then run your campaigns in the digital world and finally start measuring the response to them, which will then help us create better strategies. Account-based marketing provides a brand with numerous advantages, like having a personalised approach for each brand according to their niche. It also helps sales teams to focus on the most leveraged strategies, shorter sales cycles. It helps brands have a clearer understanding of the rate of interest they are getting and helps us put our resources in a more productive way. This is all done by 4square media on your behalf, so all you have to do is book your appointment and we will take care of all your brand needs. We welcome you to our 4square family.
Affiliate marketing is one of the most profitable pay-per-click models. In this, a person gets an affiliate link to your product and then he shares it with his own following. When someone buys a product, a small percentage of the profit is shared by them. It has been proven to be one of the most effective ways of pay-per- click marketing as the person sharing the link is automatically inspired by his own monetary goals and tries to sell the product as much as possible for better personal monetary benefits. This helps brand sales and provides leads that will buy their product, as the affiliate sharing person will get any benefits only after the sale is confirmed.
