Facebook has expanded over the years and helped people connect throughout
the world. It has broken physical boundaries as you can meet anyone from
anywhere at any time in a digital medium and express your thoughts on
anything. It has helped build communities throughout the world that have
the same type of views about anything. With this increasingly digital
landscape, it would only be a wise decision to advertise our business in
this medium. Facebook itself provides various methods by which you can
show your ad. Let's understand all these types for better brand ad
optimization.
Image ads:
Image ads are one of the most widely used forms of advertising on
Facebook. It can show all your brand's qualities in a short amount of
content. These ads should be highly optimised in terms of content. One
more thing to take care of here is the pixelation of the image, as the
main product should not be stretched out. It is a good choice for any
stage of the business funnel. It could be used for brand promotion as
well as direct sales. It should have focused on the message, and it also
should have been to the point, as we don't have a lot of space here for
expanded explanations.
Video ads -
Video ads are small video presentations which to market a product or
increase brand awareness by telling the specs of the product. It is seen
that video ads have high engagement rates. small entertaining ads look
alluring to the viewers. The only thing to be considered is that
creating a video ad can be time-consuming and if you have a small
message, it might feel like an excessive effort for a small brand.
Things that need to be taken care of while making a video are that it
should be short and entertaining also. it should start with a band and
should be eye-catching, or people might scroll over it.
Slideshow ads
Slideshow ads are like little cousins of video ads. This is basically a
little slide show of images or little videos that expands into five
parts. It could be useful for people who don't want to create a
full-fledged video ad but still want to attract attention with the use
of sound and visuals. The thing that needs to be considered here is the
use of high-quality images or videos to create an impact on the viewer's
mind. A sound complementing the image is also a good strategy. These ads
could be used to target areas where internet connections are slow.
Stories ads:
These are full-screen ads that appear in the stories section of
Facebook, Instagram, Messenger, and WhatsApp. Stories can be in either
image or video format. It gives you the freedom to play with different
video features like emojis, effects, and even augmented reality, which
helps you create an impression in your viewer's mind. Things to be
considered while making this kind of ad are to make the pace of the
stories or images faster and optimise your images or videos for
full-screen viewing.
Instant Experience Ads:
These are ads designed especially for mobile platforms. It is a kind of
interactive ad where people can rotate, swipe, move the screen in
different directions, and zoom in and zoom out. It might be hard for
people who do not have the technical knowledge to create such ads. An
already-made template might come in handy in this situation. You should
be repeating your theme throughout the ad, or people might get
distracted.
Carousel ads-
In Carousel ads, viewers can swipe through photos or videos with their
own captions. It could be used to show a number of products or product
specifications to the viewer. It can have different links attached for
easy access to your website. It could also be used to tell a story
through different pages, which feels more interactive to the viewers.
You should use top-performing images or videos to attract the attention
of viewers.
Collection ads
In collection ads, you have an opportunity to show many products as a
viewer clicks on the ads. Collection ads could be considered an
evolution of carousel ads. It is more customizable and full-screen,
giving a shop-kind of feel to the viewer. It can be used by big online
stores as well as companies with few products. One of the best practices
is that you should let the Facebook algorithm choose the product to be
shown in a small window. Fill your catalogue with different kinds of
products. Pick your most eye-catching ad which lures people in to click
on the ad.
All these kinds of ads are a part of our social media strategy for the
promotion of brands. If you want these kinds of ads to be designed.
If you are a website owner or a businessman, you know how important it
is to create a blog. They can be created to express a view, about some
product, or to explain a topic of business interest. Blogs help people
get informed about a topic and help businesses drive traffic to their
websites. For this, your blog should be interesting enough to catch the
viewer's attention. Promoting it on social media could be a good
strategy for better visibility for your blog.
Intriguing Content
Let's first focus on creating a blog that could serve its purpose of
getting readers hooked to the content. To accomplish this goal, the
first thing a reader focuses on is the title of the blog. The title
should be interesting enough to get the reader hooked on to the content.
Images are another thing that makes your content more dynamic and
interesting to the viewers. Images should be related to content and be
graphically eye-catching. To easily create such content without proper
graphic design is hard, but tools like canva can help you do this
easily.
Redesigning your content for social media-
Different social media websites have different kinds of post designs and
different approaches to your topic. You can use content related to your
blog or just rephrase the content using different internet tools to make
it more intriguing for social media posts. This content should be
interesting enough for viewers to share it, which helps you with a
better social media reach. Make sure to give a link to your blog so
people have easy access to it. Your blog should have a call to action
that helps with a better conversion rate. You could repurpose your
content as videos, infographics, podcasts, slideshows, or newsletters.
Have a social media strategy:
Planning in advance goes a long way when it comes to business
communications. Social media algorithms work in a particular way and can
auto-promote your content on their site. To make this happen, you have
to follow some ways, like having consistency. Post your content
consistently and in a uniform structure. The mistake people make here is
posting as much content as soon as they get their hands on it. Your
posts should be consistent be it in the gap of 2 days or more. Use tools
like Hootsuite and Sprout Social to make your posts get automatically
shared on a scheduled day and time. Check the optimum time for posting
with tools like tweroid, which is for Twitter, and Facebook, which has
Facebook insights for this purpose. Always use intriguing thumbnails for
your posts as they function as the face of your content.
Make your blog easy to be searched
Get your content visible to people searching the internet with active
Search Engine Optimization. On-page SEO can be done individually too,
just by searching for keywords on the internet using tools like ahrefs,
semrush, and ubersearch, etc. Technical SEO can be purchased to make
your blogs more visible on the internet.
Built and connect with communities-
It is extremely easy for an internet user to create their own business
page on Facebook, LinkedIn or Instagram. You can also join communities
that are already been created and related to your niche. All you have to
do is be active and answer people with queries. You can add a link to
your blog which could answer their question more briefly.
Increasing your social interaction
People who comment on your posts should be interacted with, as people
tend to like it when a brand answers their questions. It builds a
healthy relationship between the audience and the brand. For example, if
the person who is not interested in buying your product asks a question
related to your business niche and you answer it, next time when he
really needs any of the services that you provide, they are going to be
more interested in getting it from you than your competition.
Also, it is wise to have good relationships with other bloggers. Reading
and sharing your fellow bloggers' posts influences them to read yours
and share the link among their groups. You can also ask a blogger in the
same niche to write a guest post, and you can write for their blogs, in
which you can add links to your website and social media. It also
creates the possibility for your content to be posted on their social
media pages.
Track your success
Different social media provide different methods to understand how the
audience is interacting with your content. Facebook insights and
Instagram insights are some of the tools provided by social media sites
themselves. For other social media, just use different tools available
on the internet. Google Analytics can help you understand the reach of
your blogs by accessing the websites and searching for keywords used to
get access to them. UTM links can be used to get clearer insights into
the audience's actions. A UTM link is a code that is attached to the end
of your blog that accesses and understands the viewer's action.
Add social media Button to the blog.
If your blog is interesting enough, a visitor might like to share it
with others. To facilitate this, you can add social media buttons on
your post page. But also be careful if you add too many social media
buttons. It might look intrusive to visitors and give a negative
impression.
For any other queries related to website creation, promotion, or
management.
The digital world is changing rapidly, and we need to change our
strategies to keep up. PPC ads have proven to be one of the most
profitable ways of getting leads and increasing conversion rates. As
more and more companies come online, the digital world is evolving, and
we need to always keep up with it for the betterment of our business. In
recent years, during the pandemic, developers had enough time to enhance
their methods of advertising and made available a number of ways for
others to enhance pay-per-click services. Today we will introduce you to
some methods that will be useful for taking advantage of PPC services.
Use as many platforms as possible.
Spreading PPC ads throughout the different social media apps and
websites could be your best bet for getting customers. Nowadays,
different social media platforms have different sections, which means
more opportunities to post PPC ads. Facebook has communities, messenger
bots, niche-related pages, and different ad types that can all be used
to post PPC links. Similarly, other sites in the race to get more and
more interactive are introducing new sections and features that can be
used for getting leads.
Remarketing campaigns
The more visible a brand is, the more eligible it becomes to be trusted
by the buyer. Remarketing is basically retargeting a viewer, softly
influencing the human brain to trust your brand more than the
competitors. When you know that a visitor has been on my site, the data
related to him can be extracted and used to target him again. Because of
its huge reach, Google Ads is one of the most used platforms for these
kinds of remarketing campaigns. Also, it is easy to narrow down the
visitor's list on the basis of time spent on the page, time spent on the
page, etc.
Including Extensions
Using ad extensions can help you communicate better with the viewers.
Google has added many extensions over the years. Some of the most widely
profitable extensions can be message extensions, in which visitors can
connect to you through email or a designated phone number. You can also
set automatic responses through these extensions. A call extension can
be used by people to directly call your business during office hours.
The Price extension is another useful extension that has the ability to
provide details on the prices of a product. Google offers a lot of other
extensions that can be added for better PPC services.
Responsive Ads
Responsive ads give common creators the to make their ads look more
dynamic and intriguing in nature. Google provides an easy-to-create
responsive ad template. You will be leveraging Google's power of
leveraging machine learning technology for your own profit. It gives a
better reach to these kinds of ads. You can give different headlines,
images, and descriptions. Google runs it through different combinations
of images or headlines and automatically chooses the best combination to
show.
Have a mobile-friendly Interface
Half of the traffic on the internet comes through the medium of mobile
phones. Also, 40 percent of online monetary transactions happen through
the medium of cell phones. Still, a lot of websites don't have landing
pages that are compatible with mobile devices. The best landing pages
should be fast, functional on all platforms (i.e. mobile, laptop,
desktop, tablet, etc.), intuitive and relevant. Creating mobile-friendly
landing pages can help you get a better rate of interest.
Use latest tools and techniques.
Advertising automation is happening rapidly, and you should become a
part of it. scheduling the content for automatic posting or using
first-party cookies instead of outdated third-party cookies. Focusing on
offline conversion cookies can be another useful way of understanding
the reach of PPC ads. Investing in the latest technologies like
automation and machine learning could help you scale up and get
hyper-targeted ads, which helps with better conversion rates.
Analyzing and re-strategizing
Actively measuring your PPC ad success and creating a new strategy on
the basis of the data collected is the only way you can get responses
all the time. Advertisers should track on the basis of a number of
factors like transactions, online contact forms, requested demos, phone
calls, chat conversions, offline conversions, and other custom-made
factors made for a specific business.
If you want your own custom-made PPC advertising strategy or have
queries about any kind of online website creation, promotion, or
management services, just contact us and we will take care of the rest.
Today, there are various social media channels that provide different
kinds of features to interact with audiences. The problem is that there
are more than 75 social media websites and apps available, and if we
start posting to all of them blindly, it is extremely time-consuming
with no assurance of getting reach. So what should we do? Don't worry,
we are here to help you with choosing the right place for your
promotion. Just follow this post to narrow down the social media
channels and make strategic promotion decisions.
Audience
Our main goal is to reach the audience, so it is a strategically wise
decision to first understand your audience and their behaviour. If you
have a website running, then analyse where your referrals and audience
are coming from. Tools like Social Sprout will help you analyse your
followers on the basis of age, location, and engagement rate. But what
if you are just starting a business? Don't worry, your product can talk
to you too.
If you have a product that is only useful for the elderly, just search
Google for a social media platform that has a higher engagement rate for
older citizens. Similarly, if you have a product that you want to sell
internationally and know that international audiences might be
interested in it, then just search for demographics that show the use of
social media usage country-wise and target the audience of a specific
country or state.
According to some studies, one person accesses around 6-7 social media
sites. some of them could be for personal use and others are used by
organizations like linked in or interest etc. The social media sites
used by businesses create a great advertising opportunity for B2B
products. Products that are targeted for young audiences can use
platforms with more young influencers.
Know your social media needs
Social media can be used for different types of business goals. you need
to understand the goal behind your actions. Why you use social media in
the first place also influences your decision. If you want to share
content and engage with your followers, there are several networks that
work based on the type of content you share. However, if customer
support is your top priority, Twitter and Facebook will take precedence
over Instagram. should. There can be several goals, like
increasing brand awareness.
sales/leads generation
increase the reach of my brand's awareness in the community.
increasing web traffic.
Know your competitors.
You can analyse your competitor's actions and try to understand their
reach. If their posts are working at one social network and not working
on another, you will know where your audience is. What types of jobs are
good for them? What do the comments say about them? Answers to these
questions can help you better understand how your competitors are
performing. Social media is great for competitor analysis. Here two main
ways marketers use social data are to communicate the strength of
customer loyalty and to reveal the strengths and weaknesses of
competitors' products and services. If your competitors are doing well
on a particular channel, it's a good sign that you can use these tactics
too. An easy way to track your competitors' performance is with
competitor reports like those provided by Sprout Social. Compare your
performance and growth with your added competitors in easy-to-read
charts.
Resources
Social media promotions need a lot of time, research, and strategizing
to be implemented for increasing reach. Asking yourself how much time or
team you have could be a good question while choosing a social media.
The next question is which tool to use.
Scheduling, analytics, preview, and engagement management are all
typical features of social media management software. Some companies
focus on a handful of networks, while others include top social media
platforms like Sprout and review management platforms like Google My
Business and TripAdvisor. The more channels you use, the more time you
spend managing them.
If you do these things, you will be able to find the best social media
platform for you. But if you don't have a big team or resources, then
hiring a digital marketing firm will be your best way to do social media
promotions.
We at 4squaredigital have a huge team that can work for you and
complete your social media needs. All you have to do is book an
appointment with us and we will take care of everything else.
Have you ever heard an ad jingle that gets stuck in your mind? You heard
it because a media buyer has marketed it in as many mediums as possible.
In simple words, media buying is the process that ensures the brand gets
the best coverage within a given marketing budget. Media buying agencies
have big organizational networks that make sure the client is getting
the best coverage across all kinds of media platforms. This includes
print, outdoor, digital, and radio communications. Let us try to dive
into the world of media buying and try to understand the process.
The first part of the media buying process is preparation for
the
campaign.
The first step in effective advertising is determining your target
audience and the demographics you are trying to reach. To advertise
successfully, you need to know who you are promoting. How old is the
organization? Where are they from and where do they live? What other
interests do they have? Take the time to understand who your brand is
trying to reach and use that as a guide when crafting your messaging.
This will help you with targeted media buying later.
What is your message What does your campaign look like from a creative
perspective? Finally, what do you hope to achieve from your advertising?
These questions are designed to create a clear and consistent marketing
approach for your brand. Goals include increasing website clicks,
getting more people to know your brand, and improving conversions from
first contact to purchasing customers.
After planning, the next thing to be considered is creating a
strategy.
Once you have a better understanding of who and how you want to reach,
you can start planning which media ad space to buy. Let your target
audience inform these decisions. It's important to consider which
platforms and media spaces are most likely to be used by your target
audience. For example, young college students are less likely to read
newspapers or see advertisements every morning but more likely to listen
to audio streaming services on their morning trips. Prioritize buying ad
space that can be reached organically rather than where they have to
look to find you.
Use these ideas to set your budget and how much money you are willing to
spend on media purchases. Try to make this as realistic as possible.
Simultaneous advertising on TV, radio, billboards, and magazines may be
ideal, but not always possible. You'll have to prioritise where you
think your ads will work best, and you may lose some other options, but
don't worry. With proper planning and understanding of your target
audience, your ads will definitely find the right place to show your ad
jingle.
After strategizing, the next step is the execution of the
strategy.
This is the point where all the planning and strategizing comes into
action and becomes fruitful. We run ads on all the platforms on which
our target audience is most active. One thing that needs to be
considered is the timing of your posts, as most social media show the
content in a timely order, putting the most recent at the top. This is
why understanding the best time to post is important. so that the post
can get the most coverage possible. If the target audience is
office-going people, they might see it in the morning while travelling
to their offices. If we are targeting teenagers, they will become active
in the afternoon after coming back from school. If the product is for
family or the elderly, they might get active after dinner, so that's the
best time to post. For outdoor ads, when the traffic is heavy is the
best time to show your ad on digital hoardings.
The final step in the process is tracking our reach and
optimizing it.
A media buyer's work only starts here, as it is the point where we start
getting results from all previous steps. This is where the client starts
to get business. This is where media buyers start developing future
strategies after looking at results. So next time when it is time for a
new marketing campaign to run, we can have all the data to execute it at
its best, increasing brand exposure.
How can we help you?
We at 4squaredigital provide quality media buying services. We included
all types of digital marketing strategies to help your business grow.
All you have to do is book an appointment with us and we will take care
of your business in the digital world.
